Brand Mascot

The objective of this project was to develop a mascot for a brand that currently lacked one. I selected Yahoo as the focus of my design initiative and aimed to create a character that encapsulated the brand’s essence. I designated the mascot as Mr. Yahoo, ensuring that his design harmonized seamlessly with the brand’s distinct colors and logo. My vision was for Mr. Yahoo to fulfill a function analogous to that of Microsoft’s Desk Assistant, Clippy, by providing users with search suggestions and offering assistance while they navigated Yahoo’s webpages. By simply clicking an icon on the bottom right of the Yahoo web page when in need of searching assistance, Mr.Yahoo would appear and ask what you needed help with, and then follow through.

Sketch 1
Sketch 2
Sketch 3
Sketch 4
Sketch Video 1
Sketch Video 2
Untitled_Artwork 4.jpg
Moodboard
Character Turnaround
Character Poses
Character Expressions
Motion Frames - Wave
Wave Animation
Motion Frames - Running
Running Animation
Motion Frames - Pop Out
Pop Out Animation
Motion Frames - Napping
Napping Animation
Computer Mockups 1
Computer Mockups 2
Computer Mockups 3
Computer Mockups 4
Social Media 1
Social Media 2
Social Media 3
Social Media 4
Social Media 5
Social Media Mockup 1
Social Media Mockup 2
Social Media Mockup 3
Help Tab Logo
Computer Mock up 5
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