City Rebrand

In this city rebranding project, I was thrilled to finally dive into ideas that I hadn’t had the chance to explore before. I took on a complete overhaul of the logo, refreshed the business cards and letterhead, redesigned the service vehicles, and introduced a wide variety of merchandise themed around Circleville. Alongside these changes, I updated the color palette while keeping close to the original shades. The switch from a sans-serif font to a more engaging serif typeface was also an exciting development in the design process.